Cellular Image Inc. provides a specialized retail environment designed to help people with their communication needs. Its customers are intelligent people who want quality and reliable equipment at the best value. We are very knowledgeable in our field.
We sell one item with one service carrier. Since we have been in business a lot of new communication companies have entered our field (i.e. Nextel, Sprint, PacBell (Cingular), T-Mobile.)
Cellular Image has chosen not to sell these products. We feel Verizon Wireless has the best cellular service to offer our customers.

Perry Taormina’s business model is a perfect example of what happens when an entrepreneur with vision meets up with the perfect mix of opportunity and innovation.

In 1988 Perry Taormina saw an opportunity to address a very small yet increasingly number of early adopters into the cellular phone retail space. These early buyers were ready to pay a very high premium to carry a heavy phone in their briefcases or have a similarly heavy and expensive phone installed in their vehicle. Perry knew early on that in order to attract such said discriminative market he would have to set his business aside from the rest.

This was accomplished with his slogan "the service difference” which still resonates today. He began by differentiating himself from the pack by creating physical environments that treated prospective buyers as clients and not as mere customers. He achieved this by focusing on prime real estate locations for his many retail outlets throughout the poshest of bay area locations.

No expense was ever spared as Perry used Italian marble, hand painted frescoes and equally fine furniture which made the client feel very comfortable as he/she chose the perfect phone to service combination from one of Perry’s trained and extremely professional service representatives. These representatives were profiled and chosen by industry consulting leaders in the telecom space and were further incentived with above average benefits and bonus attainment opportunities.

As the industry turned a very sharp corner and the phone/service became a commodity, Perry, instead of following the rest of the industry by either downgrading store feel, opening up mall kiosks, employing clerks as opposed to professionals or just giving up, decided to do things completely differently.

Perry did something which both his critics and advisors thought was suicide; to not only give up business as it was but to augment his outreach to the masses via even more elaborate and strategically placed retail outlets managed by trained professionals. His executions proved flawless and his vision proved correct, in less than two years from the commoditization of the industry Perry was not only surviving but flourished as a leader.

Cellular Image has been an exclusive Verizon Wireless service provider for over 18 years and is expanding operations continually throughout the bay area.